Der Markt reagiert schnell
Despite all the gloom and doom caused by India’s shock demonitization in November, some companies are experiencing a sharp up-tick in business as they cash in on the government’s push for a cashless society.
One of the most visible beneficiaries are the digital wallet players. As nearly 90% of Indian transactions are in cash and many citizens don’t have a bank account, let alone ATM or credit cards, the digital wallet firms see this as a huge opportunity with smartphone penetration on the rise in the country.
For shop owners too, it is far less hassle to install a mobile marketplace app than a card swipe machine.
One of the foremost players is Paytm... Since demonetization Paytm has seen a surge in offline transactions, with the company claiming that currently over a million offline merchants across India accept it as their preferred payment mode.
Wie man sieht, ist dies rein technisch nicht so das Problem.