Der Markt reagiert schnell

Sorrento, Dienstag, 13.12.2016, 11:25 (vor 2978 Tagen) @ Sorrento1973 Views
bearbeitet von unbekannt, Dienstag, 13.12.2016, 20:13


Despite all the gloom and doom caused by India’s shock demonitization in November, some companies are experiencing a sharp up-tick in business as they cash in on the government’s push for a cashless society.

One of the most visible beneficiaries are the digital wallet players
. As nearly 90% of Indian transactions are in cash and many citizens don’t have a bank account, let alone ATM or credit cards, the digital wallet firms see this as a huge opportunity with smartphone penetration on the rise in the country.

For shop owners too, it is far less hassle to install a mobile marketplace app than a card swipe machine.

One of the foremost players is Paytm... Since demonetization Paytm has seen a surge in offline transactions, with the company claiming that currently over a million offline merchants across India accept it as their preferred payment mode.

Wie man sieht, ist dies rein technisch nicht so das Problem.


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